> For the complete documentation index, see [llms.txt](https://help.rbsgo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rbsgo.com/front-office-module/fo-analysis/faq-on-analysis/analytical-reports-for-business-source.md).

# Analytical reports for Business Source

**What are the analytical reports for Business Sources?**

The **Business Source** field is a compulsory field during reservation creation because it tracks the origin of a booking or referral (for example, **OTAs**). This information is important for identifying repeat business opportunities and understanding financial performance.

The following analytical reports use **Business Source** data to provide insights into hotel performance:

#### **1. Contribution Analysis**

* Analyzes **Revenue Contribution** and **Room Nights Contribution** based on different factors, including **Business Contribution**, for any selected period.

#### **2. Market Analysis**

* Tracks **Market Revenue** and **Room Revenue** categorized according to the origin of the business.

#### **3. Guest Analysis**

* Provides a detailed guest breakdown.
* Allows users to filter guest information by **Business Source** for deeper guest segmentation.

#### **4. Occupancy Statistics**

* Using the **Sources** filter, users can add a dedicated column showing the origin of each booking for:
  * In-house guests
  * Checked-out guests

#### **5. Occupancy Forecast**

* Includes:
  * **Options Filter** to add Business Source columns.
  * **Funnel Filter** to sort future reservations based on booking origin.

#### **6. Manager Report**

* Provides a consolidated overview of rooms and related revenues, including revenue collected from:
  * Companies
  * Travel agents\
    These sources are often connected to business source tracking.

Using these reports, hotels can analyze booking channels, revenue contribution, guest segments, and future business opportunities.


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